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Hunan Sets 2018 Travel Targets

The 2018 Hunan Tourism Work Conference was held in Changsha on March 5. It announced the targets for 2018: domestic and overseas trips are expected to increase 12% over last year to 749 million, with a projected revenue of 800 billion CNY and a 12.5% increase. Inbound trips will rise 10% to 3.55 million, generating foreign exchange earnings of 1.44 billion USD and an 11% increase.

The key tasks for 2018 in the travel sector are:

Strengthen overall coordination, accelerate reform and innovation, and improve policy measures;

Intensify regional travel cooperation in Hunan, promote inter-provincial travel cooperation, and accelerate international travel cooperation;

Promote major travel projects, develop high-quality tourist destinations and travel routes, speed up travel equipment manufacturing industry development, and improve public service system for all-for-one travel;

Foster a number of ‘red’ (revolutionary) education bases, carry out innovative ‘red’ travel promotion activities, and cultivate talented personnel to promote ‘red’ travel.

Promote targeted poverty alleviation through rural travel, implement rural travel-themed maker action plan, and organize rural travel festivals.

Improve and integrate marketing mechanisms, implement precision marketing, organized innovative travel fe stivals, and build publicity platforms.

Cultivate travel-oriented brand enterprises, and build platforms for travel investment and financing; and,Strengthen law-based administrative supervision and inspection, enhance comprehensive supervision over travel market, promote civilized travel, intensify travel security, and increase the role of travel associations.

Translator: Xiao Juan